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The Pandemic Has Made Video More Important Than Ever



The COVID-19 pandemic has disrupted industries all over the world, particularly organizations who are most often engaging in face-to-face interactions. It has abruptly forced businesses to shut down and adapt to a digital transformation. Digital Advertising has been on a steady rise for nearly 3 decades. However, the coronavirus has made video advertising more important than ever.


Businesses Are Going Digital

Although many businesses have started to open their doors and lockdown rules have lifted in some states, pandemic-induced isolation is still a very real thing. Many corporations still have their brick and mortar locations closed and incredible amounts of employees have transferred to working remotely.


Face-to-face events like trade shows, conferences, and other live events have been virtually nonexistent for over a year now but organizations still need to find a way to get the word out about their products and services. Thankfully, we live in a digital world and have the resources to replace in-person interactions with online ones. Educators and students have transitioned from hands-on learning to remote-learning. In-person tours are being replaced by virtual video or 3D tours. Retail companies have been ramping up online sales. Today, companies and brands are looking to leverage the power of video as consumers are now watching more videos than ever before.


In 2020, 93% of marketers said that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only expanding (Wyzowl, 2020).


Consumers Are Now Watching Videos More Than Ever

Social distancing, quarantining, and staying home have increased media consumption. In a recent study, it has shown a 60% increase in the amount of video content watched globally (Nielsen, 2020). It is estimated that the average person will spend 100 minutes everyday watching online videos in 2021. This is a 19% increase compared to daily viewing minutes in 2019, which was 84 minutes (Wyzowl, 2020).


Regardless of the content people are consuming, people all over the world are relying on their electronic devices during the pandemic and likely post pandemic life to inform and educate themselves more than ever before, creating a huge opportunity for companies to utilize video and grow their business.


Your Business Needs Video

Videos help your audience identify and relate to your business. According to 88% of marketers, video marketing provides them with positive ROI. Only 33% said the same in 2015, which shows that consumer attitudes toward videos are much more positive and powerful now. Not only can creating video advertisements increase a company's sales; video advertisements can increase product sales by 40% (Wyzowl, 220).


Creating compelling video content will enable you to reach far more potential customers through social media than simple text or photo based ads. People share videos they find interesting on various platforms; as a matter of fact, video is one of the most shared pieces of content on social media. 92% of videos are regularly shared on various social media platforms (Wyzowl, 2020).


"Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip" - Liraz Margalit Ph.D.


CVPNJ Can Help You Effectively Reach Potential Customers

The pandemic will continue to shape business and consumer behavior for months and even years to come. Many businesses who budgeted for and/or relied on in-person events, like trade-shows, conferences, etc., cannot participate in them. Frank Farrell, CEO of CVP, has seen an increase in the request to produce virtual trade show videos. Customer Video Productions, Inc. is a trusted source of high quality corporate video that will help your company adapt to the new normal and share your story in a powerful and compelling way.


CVP provides services such as virtual video tours, motion graphics, drone cinematography, photography, animation, time lapse, explainer video production, and many other helpful business communication services that have helped our clients bridge the marketing gap throughout the pandemic. The CVP team has experience in various industries including, Industrial and Manufacturing, Healthcare and Medical, Pharmaceutical, Educational, Corporate Video, Real Estate, and even Travel and Tourism. If you are interested in turning these challenging times into a growth opportunity with video, contact our video production headquarters in Red Bank, Nj for a free consultation to see how we can help.