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Videos have become ubiquitous in our daily lives and savvy companies are leveraging this medium to achieve various business goals and grab audience attention. Explainer video production has proved highly effective in streamlining complex processes into simple messages anyone can understand.

Explainer videos can be used for internal and external communications such as:

  • Training

  • Process flows

  • Safety procedures

  • Product or software features

  • Packing & shipping

  • DIY

  • And more

Why Explainer Video Production?

Explainer videos can:

  • Make complex processes easy to follow

  • Provide cost savings through redundant training for each new employee or customer

  • Save time and money with reduced mistakes on tasks

  • Grab audience attention and make monotonous information visually interesting

  • Attract traffic to your website

  • Achieve higher lead generation and conversion rates

  • Get better ROI in terms of training KPIs, employee retention, marketing, brand loyalty, and sales

Storytelling: The Latest Trend in Explainer Video Production

Remember the tortoise and the hare story and its great life lesson? We probably wouldn’t have remembered the lesson without the story. Stories stick and explainer videos tell stories better than most other media.


When we create explainer videos, our focus is on simplifying concepts and conveying these in a compelling and well-constructed narrative that people can easily relate to. So, whether you wish to communicate your brand message to new recruits, explain processes and procedures to employees, or describe your offering and value proposition to customers, we make the message simple, yet memorable.

Different Formats of Explainer Videos

Explainer videos can have different formats, including live action video, whiteboard animation, motion graphics, or any combination of the three.


We work closely with your team to gain a deep understanding of your message and the goals you wish to achieve. Based on these, we recommend the format that best aligns with your vision.

Stages of Explainer Video Production

Briefing, Researching, and Brainstorming: Our experts collect information about your message, goals, and target audience. We do the necessary homework and research. Then present ideas to you that we brainstorm together to develop the appropriate, brand-consistent style for the video.


Pre-Production: After we agree on style and content, our scriptwriter provides the words our narrator will speak. Of course, you will have input and final approval of the words. Meanwhile, our artists and animators will draw up rough images based on the storyline. Once approved by you, we will integrate the words and images into a rough outline of the video on paper called a storyboard.

Video Creation: After the words and images are finalized, we move onto video production. Sketches and drawings come alive on-screen in sync with the narration.


Once completed, you will be able to distribute your explainer video as needed to communicate your message.

See how easy & enjoyable we make the process of creating a powerful custom video for you!

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