When you started your business, you knew you needed to launch a website. And basically there are 3 high level goals for your website:
1 – you want it to get found by people searching for the challenge you solve, the service or product you’re presenting.
2 – you want visitors to stay on your site and read through your content to understand and appreciate what you have to offer so that they want it.
3 – you want the experience, the message and the imagery on your site to convert a visitor into a buyer.
That’s a tall order, but luckily we specialize in a tool that helps with all 3 goals: professional, custom video production. There is substantial evidence that video has a proven, positive and powerful impact on your website's performance and your company’s bottom line.
First, let’s make it clear that the effectiveness of your video depends strongly on the quality, story-telling, relevance, and how well it aligns with your overall content strategy and target audience. A poorly planned and executed video will quickly convince your audience that you are not the business for them. An amateur video tells the website visitor that this is not an experienced and professional company.
Websites with well-crafted and engaging video clearly outperform those without. Here’s why---
Goal 1 – Get them to find you!
Google's search algorithms often prioritize video content. A study by Moovly found that you are 53 times more likely to rank on Google's first page if your website includes video.
Search engines often display video results in search listings, increasing the visibility of your website.
According to Brightcove, social video generates 1,200% more shares than text and images combined. When people share high quality video content on social media, it drives more traffic to your website.
Google owns YouTube, the second-largest search engine in the world. Having video content on your website and optimizing it for YouTube can help you reach a broader audience through both Google and YouTube search results.
For businesses targeting local audiences, Google reports that "near me" searches with the phrase "can I buy" or "to buy" have grown over 500% in the past two years. Videos that provide information about local products or services can be valuable for capturing this audience.
Goal 2 – Get them to stay!
According to Google, viewers are more than 3 times as likely to engage with video content compared to text-only content. This higher engagement typically leads to longer time spent on your website.
This data is backed by a report from Wyzowl, which states that 88% of companies who used videos in their website marketing say that video has increased the time users spend on a page.
And when you include a video on a landing page, a study by EyeView Digital found that it can increase conversion rates by 80% or more.
Websites with engaging video content tend to have lower bounce rates, meaning that users are more likely to explore other parts of the website.
Videos can help answer user questions and keep them engaged.
Google emphasizes the importance of understanding user intent. Custom-produced video content will clarify your company’s unique value and dynamically show exactly what you offer with engaging visual and auditory information, which is how most of us prefer to seek information.
Goal 3 – Get them to buy!
A study by Animoto found that 88% of consumers are more likely to engage with a company, invest in a relationship, or purchase a product after watching a video about it.
Because of the growing number of mobile-only internet searches, we ensure that your video is optimized for desktop and mobile to help you reach a broader audience.
Research by TechSmith found that 67% of people learn best through a combination of both visual and auditory information; therefore, featuring a well-produced educational video can significantly demonstrate your value and improve the learning experience, making it easy and comfortable to convert your visitors into buyers. If your company needs consumers to understand, learn and become comfortable with your service or product, the fastest path to success is an educational video
One tool hits 3 goals and keeps your product or service top of mind 24/7. Now you know why most competitive companies today utilize professional video. It’s our mission to ensure that your custom produced video will convey your brand's personality and create a more personal connection with your audience, building trust and credibility.
Reach out to us if you’d like to understand how we work and what we can do for you.