Telling your brand’s story through video is one of the most powerful ways to connect with consumers, but how do you know where to start? After all, telling a story through video can involve many moving parts that all need to align perfectly to get your message across. Thankfully, we’ve put together some quick and easy tips to help you get a handle on the basics of video storytelling, including:
Know the Story You Want to Tell
When it comes to custom video production, the possibilities are virtually limitless in what you can achieve, but this can also be a hindrance if you don’t already know the story you want to tell. Are you telling a story about your brand or are you sharing something your brand has done? Are you sharing a tale about your brand’s history or do you want to concentrate more on its future? What emotions do you want to evoke through your story? Without understanding what you want to say and why you want to say it, you may find yourself spinning your wheels and never getting to the core of your story.
Show, not Just Tell
Of course, in telling a story, you’re getting the “telling” bit down, but through video, you need to remember all that you can show as well. One of the beautiful things about video is that it gives brands the ability to demonstrate a point instead of just talking about it. Your story doesn’t have to follow rigid guidelines that might be in place if you were just giving a sales pitch but Instead, you can use video storytelling to demonstrate a product or service, show how it has benefited everyday consumers and depict actual events. You can do this effectively by creating scenes where a protagonist has a problem, your brand’s products or services directly but subtly solve the problem and then demonstrate the benefits experienced as a result.
Think About Your Audience
We also encourage you to really consider your audience when crafting your story. This means not just the demographic you’re after, but also the platforms where your content will be seen. A story told through video on social media platforms will likely need to be shorter and more concise than one told through a television commercial. This is because the audiences and their attention spans are more likely to be shorter, making more concise messaging vital. Ideally, you want to be able to tell the same story in different ways in order to create several versions for viewing for a variety of platforms in order to receive maximum impact and exposure. Also, remember that more and more people are viewing video content on mobile devices, so formatting adjustments need to be made accordingly.
Take Advantage of Technology
Once you have the ins and outs of your story and its purpose laid out, don’t be afraid to look to other tools to help in connecting with the viewer. We use different types of video production tools all the time to entertain, make an impression or even make the impossible possible. Things like time lapse video production may be able to offer a viewer more information in a shorter period of time, and our custom video creation services using drone cinematography can capture footage like you've never seen before.
To learn more about the basics of video storytelling and how video can be used to craft your brand’s image, contact us today. We specialize in all sorts of projects
from explainer video production to video production for corporate launches and more. Our custom video production company was founded on delivering top-quality results for our clients with a keen attention to detail, and we can help you tell your story in a more compelling way that makes a real connection with the viewer.