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Video Vs. Text: The Bigger Impact

Though marketing through text was once effective, it’s popularity is dying. Internet users want intriguing, eye-catching content to cater to their shortening attention spans. The goal of Custom Video Productions is to entertain target markets and capture the customers’ attention for our clients. Our video creations are unmatched, and our wide range of styles is unique. Text-marketing is a thing of the past, and we encourage our clientele to evolve and adjust to the new age of advertising.


Text Doesn’t Grab Attention

Text-marketing doesn't draw in readers anymore. It's cold and colorless. Videos are far more striking and inviting; we want to capture the viewers' imaginations. While text can be informative, it lacks the colors and visuals necessarily to grasp attention and catch a passing eye.

Beyond visuals, it also adds auditory content as well. This helps create an all-encompassing sensory advertisement that sets the desired tone and conveys an efficient message.


Articles Have Become White Noise

Written articles have become white noise on the web. No one has the time to read informative articles or banner ads, when they can just as easily absorb the same amount of information in a shorter amount of time by watching a video.

Our brain is programmed to retain visuals better than words. Studies show that the average viewer remembers 95% of a message when it is watched, whereas only 10% when read, and spend 88% more time on a website that has video.


Videos And Social Media

Videos and social media go hand-in-hand. With growing and emerging social platforms that are including video, it’s a no-brainer that video can be used successfully on these platforms. Although YouTube is the undisputed king of video content, platforms such as Facebook, Snapchat, and now even Instagram are perfect for getting a professional video in front of an audience. These platforms include but are not limited to:

  • Facebook

  • YouTube

  • Twitter

  • Instagram

  • Snapchat

  • Pinterest

With all of these platforms also offering content beyond video, video remains the most shareable. In 2017, Facebook videos got 135% more organic reach than photos, and time spent watching videos on Instagram is up by a full 80%, year over year.


Final Thoughts

We actively encourage business owners across a variety of industries to try video advertising and see the difference for themselves (no pun intended). We won’t feel intimidated by what others are doing in your industry, and we don’t write dry, dull scripts. We stand out by taking chances by being innovative and providing the customer with a professional level of care. In doing so, we are the driving force of the custom video creation frontier.


Producing professional, high-definition videos that ask the right questions, spark interest, and keep the target audience captivated is the key. Our aim is to accurately and professionally convey the message that the client is trying to convey--without requiring the audience to read through a long-winded article. We urge you to leave text-marketing behind, and welcome a more engaging approach. Well-optimized video advertisements are certainly more effective in the online marketplace, and we can provide the bigger impact on consumers that you need. To see some prime examples of what video can do for your business, check out our portfolio here.


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