Trying to market a small business in a global economy is, shall we say, difficult? At the very least, it’s an obstacle most business owners must navigate if they want their business to thrive. In order to stand out from the competition, it’s clear that high-quality visual marketing tactics are key to grabbing customers’ attention. Not only does strong visual marketing lead to lasting relationships with customers and partners, it also helps build brand credibility for new customers. If you want your business to succeed, it’s important to stay on the cutting edge of visual marketing trends. As experts in custom video creation, we have compiled a list of up-and-coming visual trends for 2019 to help grow your business.
Live Streaming
It’s common for social media influencers and other celebrities to share their personal lives on platforms such as Facebook Live and Twitter’s Periscope. However, live streaming isn’t reserved for the rich and famous--customers’ we can now use livestreams to directly connect with businesses & customers from the comfort of their own office or home. Maybe someone in your PR department leads a Q and A session, or perhaps the CEO tells the story of how the business came to be. Regardless how, providing customers’ a glimpse into your business builds trust in your product, service or brand.
Video Ads
Speaking of streaming, there is nothing quite like popping on Netflix or Hulu and binge watching the latest season of This is Us. As the amount of streaming services expands, so does the number of ads. This is a great space for businesses to place captivating video advertisement. At Custom Video Productions, we offer custom video creation, drone cinematography, whiteboard animation services, motion graphics and much more, so no matter what the vision is for your commercial, we can help you achieve it.
Drone Cinematography and Photography
If you’re looking for dynamic shots or perspective-changing pictures, using our drone photography services will enhance your marketing campaign. The advantage of using drones is, of course, the bird’s eye view it provides of your product or location. But more than that, drone cinematography can give a 360 degree glimpse of your subject. Your project will be elevated to the next level with jaw-dropping aerial images and videos. Because we experimented with drones long before they were readily available to the public, we are on the cutting edge of drone technology and know how to make the most out of this powerful tool.
Augmented Reality
Augmented Reality, or AR, is an interactive experience that draws on the senses to create an immersive experience. Virtual reality is related to AR, however, it’s different in that virtual reality creates a totally immersive experience, while AR is still rooted in reality. Think of the PokemonGo craze or your favorite Snapchat filters; those are both examples of augmented reality. However, you can also create a sharable AR video on social media platforms, including Facebook. Facebook allows users to create full 360 AR videos, as well as add textures, audio and text. Through AR, business owners can build interactive visual marketing, while still creating a bond between the company and customer.
Whiteboard Animation
Becoming more and more popular is the visual marketing technique known as whiteboard animation. Whiteboard animation is the process of drawing and filming a narrative using a dry erase marker and whiteboard. This type of marketing is unique because there are no creative limits; you can customize the style of the drawing, choose what content is emphasized and convey a complicated message easily. Further, this technique helps your audience remember the message of your advertisement. Our whiteboard animation services at Custom Video Productions can make your visual advertisement more fun and engaging.
Whether you’re just starting your business or have been established for years, it’s vital to stay on top the the visual marketing trends. Here at Custom Video Productions, we are constantly searching for innovative ways to capture great videos and photos. We offer high quality land and aerial cinematography services and are excited to help meet your business’s unique needs. Go into 2019 confident your marketing efforts will grow your business by giving us a call.