If you are not currently using video marketing to grow your business, you’re missing out on one of the most powerful and profitable digital marketing tools available. Videos have a unique power to influence and engage because they leverage the power of both visual and verbal storytelling and, can be entertaining, informative, humorous or a combination of attributes that support your brand story & marketing strategy. As if that wasn’t enough Google gives you huge brownie points for embedded video on your website and video is one of the most convenient mediums for viewing on mobile devices. If you have been on the fence about adding videos to your digital marketing strategy, now is the time to make the leap.
Below we share the top five reasons why video marketing makes an excellent addition to your marketing strategy.
1. Start a meaningful conversation
It can be difficult to start conversations in your industry, especially if you are a new business. Fortunately, a professionally made video is a great way to get the wheels turning. Promotional videos can introduce your brand and quickly transition skeptics into curious buyers. Use video to zoom in on your products, give a behind-the-scenes peek of your warehouse or introduce key staff members. The options are limitless and we’re here to help you discover the best use for your unique organization.
2. Humanize your brand
Historically businesses have mostly relied on written content to share their message, but these days people are less interested in long content and more interested in headlines, pretty pictures and yes you guessed it, video. With promotional videos, you can create something that is short, sweet, to the point but still maintains its authenticity and power. People connect with real stories they can relate to, real struggles and victories and always prefer to do business with someone they feel they know and like. This means there is a lot of value telling your story, featuring your people and sharing the real face, voice and story of your company. Bring your marketing to the human level with a custom video for your brand.
3. Drive more traffic to your website
Videos are an effective way to drive traffic to your website. As a matter of fact, online video now accounts for half of all traffic on mobile devices. Plus, Google owns YouTube, and statistics show that a website with embedded videos gets around 50 times more exposure. You can easily get additional SEO value from your videos if you optimize them with SEO friendly titles and descriptions.
4. Cater to mobile users
Video and mobile go hand in hand. Mobile users tend to be on the go, which means they don’t want to be saddled with long text. They want information delivered to them in a fast, efficient manner, and videos achieve this. Video marketing has grown exponentially in recent years, and it all has to do with more people being active on mobile devices. To cater to your mobile audience, some content should be served in a video format.
5. Outperform the competition
Unless you have a one-of-a-kind product, you have some type of competition out there. Producing a marketing video is an excellent way to step ahead of your competitors. Even the least motivated viewers engage with videos because they are effortless (and entertaining) to watch. By working with a professional video production agency, you can have a custom video tailored for a highly targeted audience, ensuring relevance and conversion rates.
Our skilled video production team crafts professional videos to help our clients stand out against the competition and grow their businesses. If you are interested in using video to market your organization contact CVP for a free consultation.