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The Death of Trade Shows

Updated: Jan 28

Trade Shows No More

If you’re a business owner like me, you know what the purpose of trade shows are. Trade shows have the ability to bring industries together to present new information and display their latest products and services. They take place for several days in convention centers all over the country.

If you’re a business owner like me, you probably know that trade shows are dying. The pandemic has pretty much eliminated large in-person gatherings. However, is this really bad news?

Packing vehicles and booking flights and hotel rooms are a pain. Once you get to the trade show location, you have to pay extra costs just for an electrician to move an extension cord. While trade shows can be a frustration for business owners, they can be like a mini vacation for employees.

From the employees perspective, it was like a mini vacation. I would often approach the tables at trade shows and think to myself,

Geez, how was it that they ran out of literature on the first day? How is it that the table has their lunch on top of their marketing tables and why are they hiding behind their electronic devices?

So before you know it, you’re thousands of dollars out of your bank account. From an owners perspective, this is not a wise investment.

Internet Traffic is Increasing

Let’s face it - trade shows were fading away anyway. According to the Houston Chronicle, the attendance at Houston’s Offshore Technology Conference between 2015 and 2017 fell from 95,000 to below 65,000.

The death of trade shows is not bad news. Let’s look at the bright side: No more dealing with uncertain sales, canceled flights, preparation for trade shows, and exhausted employees sleeping with their headphones hiding behind the table wishing for the best.

All the information delivered at an in-person trade show can be available virtually.

What is the Solution?

The solution is, the next best thing: creating a video presentation that never gets tired and works for you 24/7. It’s like having your best sales person on your best day. And according to HubSpot, 72% of customers would rather learn about a product or service by way of video anyway.

Custom Video Production offers a solution to what used to be. The solution is 24/7 measurable engagement.

CVPNJ Will Help Your Business Go Virtual

The COVID-19 pandemic will continue to shape business and consumer behavior for months and even years to come. Custom Video Productions, Inc. is a trusted source of high quality corporate video that will help your company adapt to the new normal and share your story in a powerful and compelling way.

According to Wyzowl, in 2020, 93% of marketers said that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only expanding.

CVP provides services such as virtual video tours, motion graphics, drone cinematography, photography, animation, time lapse, explainer video production and many other helpful business communication services that have helped our clients bridge the marketing gap throughout the pandemic. The CVP team has experience in various industries including, Industrial and Manufacturing, Healthcare and Medical, Pharmaceutical, Educational, Corporate Video, Real Estate, and even Travel and Tourism. If you are interested in turning these challenging times into a growth opportunity with video, contact our video production headquarters in Red Bank, NJ for a free consultation to see how we can help.


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