Did you know that 78 percent of people watch online videos every week, and 55 percent view them every day? People love watching videos because they share useful information in an engaging format. Plus, they are effortless to consume. Knowing that videos are valued by your audience, don’t you think that you should be capitalizing on them? We think so.
If you haven’t made a video before, you may not know where to start. We think the best way to get your feet wet is by making an intro video. Let’s learn more about this type of video and how to create one.
What is an Intro Video?
An intro video is a short, clear and concise video that tells the visitor some key information about your products and services. Rather than expecting them to spend time digging through many pages on your website, people can the highlights in a single short video. It’s also a great opportunity to humanize your brand and give viewers a taste of your personality.
Tips for Creating an Awesome Intro Video
Developing an intro video doesn’t have to be a complicated process, but you do want to take it seriously. This is your time to shine! Here are a few recommendations for creating an intro video that you will be proud of.
Have a goal or purpose
It’s important that your video provides value to your viewers. To do this, your video needs a clear goal or purpose. Maybe you want to highlight your products and services, explain your brand mission or introduce your team. Most videos have the objective of building awareness, educating customers and controlling branding.
Keep the video short and to the point
People often choose to watch videos based on the thumbnail and its length. Keep your video short - less than three minutes long. You can always make additional videos if the first one takes off. But, if you try to cram everything into a single video, you’ll end up losing viewers.
Humanize your brand
An intro video is a great opportunity to build connections with your audience. Your video should be professional but candid. Share clips of your employees, utilize your b-roll footage and include face-to-face interviews. This helps showcase the amazing people behind your brand and the truth is, people like to do business with people, not brands so show them who you really are.
Include a call to action
Let viewers know what you want them to do next. Do you want them to click on a link? Schedule a consultation? Buy your product? A call to action guides the viewer to their next course of action by clearly outlining what the next step is.
Turn off auto-play
We strongly recommend turning off auto-play. You don’t want to force people to watch your video. This can actually hurt your relationship with customers. Instead, add engaging text and visuals that make your video enticing.
Work with a video production company
To achieve the best results, you should work with a video production company. A professional will make sure that all details - lighting, audio, voiceovers, transitions, camera steadiness, etc. - are handled properly for a smooth and successful product.
Intro videos are a great way to get started with video marketing while capturing your audience’s attention and increasing conversions. To learn more about creating an intro video for your brand, contact CVPNJ today.