Building your brand is about knowing how to properly utilize all facets of marketing. Today promoting your business in the offline world using traditional methods is only one small part of the process. Where the real impact lies is the online realm where video and social media rule the web. Platforms such as YouTube, Facebook, and Instagram have completely changed the way we communicate. And video plays a pivotal role in standing out in this saturated world of fighting for brand loyalty.
So how do you get noticed when even good videos have become the norm? There is one specific form of video that seems to make an impact every time, Whiteboard Animation. This unique format allows you to make a long or complex story simple and interesting. It’s playful nature captures the attention of the audiences and makes even very dry or complicated content seem enjoyable and easy to digest. That’s why this type of storytelling is often a better solution to engaging with your viewers and showcasing your business in a different way than the masses.
What Is Whiteboard Animation?
Whiteboard animation involves taking a plain whiteboard and hand-drawing custom animation specific to your brand, product or service.The key is to tell your story with a concise script, powerful audio track and enjoyable animation that fully deliver your message. To do it right there’s a lot of experts involved in the process which is why working with a video production company who has experience in this field will save you tons of time and headaches.
How Businesses Can Benefit From Whiteboard Animation
Animation has a unique way of naturally drawing people in and keeping their interest throughout, even those with very short attention spans. With animation anything is possible, literally the story can be told anywhere, for instance the Empire state Building or even China and we wouldn’t need to get a permit or buy a plane ticket. It can be as imaginative as we like or very straight to the point. There’s no need to hire some perfect looking person to be your spokesperson. We can use an astronaut, a giant, or pretty much any character we could imagine without a casting call. Since we’ve already dove into the digital world we can seamlessly integrate your logo and brand message anywhere throughout the video.
Whether you're trying to promote a new product, advertise an event, or or even breakdown a complex process whiteboard animation simplifies the message and adds to the entertainment value, keeping the viewers attention the whole way through..
Working With A Professional Video Production Company
By working with a team of experts you’ll receive a custom tailored video that exceeds your expectations and has none of the hassles. You share your ideas while we work on creating the best visual for your brand. It enables you to focus on the message while we work out the kinks. Let us know what you want to accomplish and we’ll design the graphics, write the script, animate the characters, record the voice over, and edit everything together seamlessly.
We’ve completed unique, high quality, engaging whiteboard animations for Rutgers University and other major organizations. Maybe your brand will be next?
Contact us to see if this is the right tool for you marketing or communication needs.