Meridian Health Affiliated Foundations, includes all of the Monmouth, Ocean, and Middlesex County foundations in the Hackensack Meridian Health family of not-for-profit hospitals and community health programs. The foundation's goal is to transform health care and be recognized as the leader of positive change.
The annual Meridian Health Affiliated Foundations’ Gala is their largest and most important of their fundraising efforts.
Create a powerful animated video that inspires people to think about what “giving heals” really means as the highlight of the year's largest fundraising event.
This approach was considered a bit of a risk because they had never used animation for a major event. Also, gala attendees have come to expect the “grateful patients” portion of the video. The key was to choose a company that could see the vision and makes it work while staying true to the foundation’s brand.
Meridian had worked with Custom Video Productions (CVP) on smaller projects, but nothing of this scope and importance. When they met with the CVP team about producing a video for their annual gala, they were impressed from the start.
“Noreen (Noreen Miller, Business Development, CVP) shared examples of both video and animation pieces,” said Marisa Tranchina, Public Relations Specialist, Meridian Health Affiliated Foundations. “We were impressed with the quality of the work and how detail-oriented CVP was. We also loved that they’re local. Being able to sit down with an editor to make sure we’re capturing the right tone and information is very comforting.”
Meridian Health had a clear vision for their video with regards to the overall structure and goals. They knew what they wanted. Our job was to take their direction and tell their story in a way that connected with their audience.
“I give a lot of credit to the Editors & Motion Graphics Designers at CVP,” said Tranchina. “We showed them examples of animation that we liked, and they brought our vision to life."
The production and approval process was seamless as CVP worked closely with Meridian Health Affiliated Foundations to ensure that deadlines were followed, materials and documentation were provided, and expectations were met. The video premiered at the Meridian Health Affiliated Foundations’ Gala. Although immediate feedback during the event is unusual, several attendees made it a point to share their feelings about the video.
“The comments were all positive,” said Michelle Casserly, Director of Special Events, Meridian Health Affiliated Foundations. “People loved the feel and message of the video, which showed the importance of bringing people together and focusing on what’s important.”
Since the event, Hackensack Meridian Health has shared the video via social media, email, internal communications, and e-newsletters. The video has also been presented during board meetings. They plan to expand the use of the video as part of an ongoing campaign for the next two years.
“We’ve worked with several video production companies over the years and CVP definitely stood out as one of the best,” said Casserly. “They moved quickly, produced great work and paid attention to detail. We always felt like we were their only client.”