One Client, Four Videos: Rising Star NJ Nutraceutical Manufacturer Expands West
The Client
NutraStar is a leading contract manufacturer specializing in nutraceuticals, headquartered in Farmingdale, New Jersey. With a strong reputation for quality and innovation, they recently expanded operations, opening a new state-of-the-art manufacturing plant in Chandler, Arizona. This expansion marked a massive transformation in their business, necessitating a suite of new video content to communicate their growth, values, and expertise.
The Challenge
NutraStar needed a set of four distinct videos to support their evolving brand and business expansion including a trade show video needed to be completed within just two weeks from the contract signing which kept Team CVP on our toes.
While NutraStar is a premium contract manufacturer, they see their clients as true partners. They wanted to balance professionalism with authenticity, showcasing both their technical expertise and their human side.
Filming had to take place at both the New Jersey and Arizona facilities, all while navigating the complexities of an active, high-volume manufacturing environment.
The Solution
Since the trade show video was required so quickly and couldn't have a voice, we focused on big, bold visuals and values that could easily delver the message even from a distance.
NutraStar Tradeshow Video - Fall 2024
To execute this ambitious project, we took a deep research-driven approach, immersing ourselves in NutraStar’s industry, values, and customer relationships. We developed detailed interview questions to guide NutraStar employees in telling their own story organically bringing their expertise, dedication, and personality to the forefront.
Video Production
Our production approach combined cinematic visuals with authentic storytelling to bring NutraStar’s values to life. We captured high-quality B-roll of their manufacturing process, labs, and facilities to highlight their operational excellence. Interviews with key team members, filmed on-site and in our studio, allowed their personalities and passion to come through.
Each video was strategically structured to emphasize NutraStar’s commitment to quality, transparency, and partnership in a way that felt relatable. The result is a polished yet approachable video series that positions NutraStar as both a premium manufacturer and a trusted partner.
East To West
NutraStar West Early Stage Video EOY 2024
The Outcome
The final deliverables consisted of four unique, powerful, and personal videos that encapsulated NutraStar’s growth, expertise, and dedication to their clients.
The Trade Show Video
Delivered under a tight deadline, well-received, and provided NutraStar with a professional, compelling presence at their event.
Corporate Video & Facility Showcase
Set to be featured prominently on their website and marketing materials, reinforcing their commitment to quality and innovation.
Testimonial Video
Strengthened credibility with future clients by showcasing real-world success from a trusted brand partner.
Client Testimonial
"They made this process fun and are delivering a best-in-class video experience for our company."
Kevin Ward
COO/CFO NutraStar
Video Services Included
*Video Blueprint
Team CVP creates a clear, strategic roadmap, so you’ll know exactly what the final product will look and feel like, how we’ll get there, and what it will cost before production begins.
Interview Development & Question Design
Crafting prompts that unlock authentic insights and add real human value.
Motion Graphics That Clarify & Elevate
Adding branded visuals that reinforce key messages and increase viewer retention.
On-Location & Studio Production
Capturing footage where it counts, without disrupting operations.
Cinematic B-Roll & Visual Storytelling
Creating emotional and visual depth that keeps your brand memorable.
Video Editing & Post-Production Polish
Turning raw footage into a cohesive, high-value asset.
Color Correction & Final Mastering
Ensuring every frame looks premium, professional, and on-brand.
