VIDEO PLAYS INTEGRAL ROLE IN THE
SUCCESS OF NJ DIGITAL MARKETING CONFERENCE
The New Jersey Digital Marketing Conference gathers marketing professionals to educate on digital trends, provide networking opportunities, and allow professionals to share industry tips relevant to building a brand.
Now completing its third year, NJDMC has become a huge success thanks to marketing professionals throughout the tri-state area. Last summer event gathers like-minded thought leaders to educate local businesses on marketing trends while providing a platform for the community to come together and share industry secrets.
Getting information about the event in front of the right audience and capturing their attention in the first few seconds is a challenge for all marketers. Our goal was to use Video and SEM tactics to deliver gain interest from industry professionals throughout the tri-state area. Video plays an important role in marketing the event online because it provides real-life visuals of the conference that legitimize and show how big of an event it truly is!
We chose CVP because all the work they've done for us in the past has been very impressive. CVP professionally conduct themselves and consistently deliver so we had no doubt they'd be up to the task of helping us with our New Jersey Digital Marketing Conference.
CVP captured pre-event footage to promote the conference ahead of time and cut a powerful event hype reel for us to market online. They were excellent capturing footage of each speaker, members of the audience, other B-roll of the conference, and getting interviews of both speakers and attendees. At the end of the event, they provided us with an exciting and informative recap video to finish off our campaign and start promoting next years event.
Over the last 2 years, the team at CVP was tasked with creating a series of important web marketing videos for the event. Each year they started the series of video content with producing a teaser video to use in Online Marketing Campaigns and Ticket Sales.
During the event, CVP was live on location capturing tons of high-quality event video content to use throughout future social media and web marketing efforts.
After each digital marketing conference, CVP cut an event recap video to preserve the essence of the event and have new content to promote the 2020 event.
2018 Event Teaser Video
2019 Event Teaser Video
The final outcome was 4 amazing videos plus hours and hours of high-quality video that will be used over the years to as original marketing content, promoting the New Jersey Digital Marketing Conference as it continues to grow.
"Working with CVP has been great. Their expertise and knowledge have been clear from the jump as they've demonstrated a keen understanding of the kind of videos necessary to market such an event. Their ability to capture all aspects of the event from the speakers, the audience, attendees networking, and other B-roll has been invaluable to our continued need for online video content and marketing efforts."
2018 Event Recap Video
2019 Event Recap Video
“Everyone at CVP has been nothing but professional, friendly, and have continuously gone out of their way to help with whatever we've needed. Thank you for another successful year of helping us market our event with video,"