Biography of Francis (Frank) Farrell
Frank Farrell grew up in Rumson, NJ. He was the kind of kid who had little interest in academics but was drawn to audio, video and electronics. His young creative mind knew there was something more than the flat pages and words in textbooks…he just didn’t know what it was yet.
As a young boy, he was introduced to the world of communication by a neighbor who worked at Bell Laboratories. The experience of using a short wave radio to receive radio signals around the globe left a lasting impression on Frank that continues to today.
His introduction to film happened when he and his brother were playing in their attic and found old film equipment belonging to their father and grandfather. His father warned his young sons not to touch it under any circumstances. Frank interpreted his father’s words to be – use the equipment as much as possible. Fascinated by this new found technology, he used his creativity and talents to create short 8mm films of his brother and sisters.
Recognized early on in grade school for his inquisitive mind and talents to make things work, he was asked by the music teacher to figure out how to use the latest technology acquired by the school, a black and white reel-to-reel video system. After accomplishing this feat in a short time, the teacher used the equipment to record students lip-syncing to the Beach Boys and Beatles (aka early MTV), which further inspired him. He proceeded to buy his own production equipment and started shooting weddings, sporting events and more.
Embracing the American Dream and his entrepreneurial spirit, in 1978, Frank launched Custom Video Productions. He was in his junior year of high school.
While attending a video production course in college, he was offered a summer internship. Again, his creative talents took him on another adventure. He landed a job as the “go-to” video guy for Bell Laboratories in Holmdel NJ. For the next 10 years, Frank produced hundreds of corporate and industrial videos for Bell Labs, AT&T, Lucent Technologies, etc.
Today, Frank’s CVP team is as passionate and creative and share his visions to create dynamic content that engages the viewer and tells their story.
CVP’s creative team provides services in all aspects of marketing including video production, web design, motion graphics, pod casting and marketing analytics.
Other services such as scriptwriting, editing, aerial cinematography and time lapse are also offered. To provide even greater customer service for their clients, CVP has recently added an on-site studio with green screen capabilities.
The team’s creative efforts have not gone unnoticed, as they have been the recipients of multiple creative awards through out the company’s history including but not limited to NJ Ad Club, JSPRAA, NJBMA and most recently a First Place Award with the NJVA.
Today, Frank and his team are recognized as one of the top media producers in the field and lists major industry leaders in Pharma and Healthcare such as Bayer, Eli Lilly, Hackensack-Meridian Health, CentraState Healthcare System and Care One among their clients. The list also includes outstanding educational institutions such as Rutgers University, and corporations such as AT&T, Bio-Key, Kohl’s and Bartlett Tree Experts.
Despite a busy schedule, Frank celebrates that he has been able to realize his dream and helps others realize theirs by mentoring students in his spare time.
Frank resides in Middletown, NJ where he enjoys the outdoors with his son, Nicholas, backpacking the Appalachian Trail, riding his bike on long trails into the woods, and seeing wonder in everyday life.
Noreen is responsible for expanding business opportunities with existing clients and establishing relationships with new clients. She has worked with top agencies and brands including Shop Rite, Vision Creative Group, Benjamin Moore, Pompeian Olive Oil, iCims, Oceanfirst Bank, Walgreens, Century 21, Ansell, Block & DeCorso and Casio. Noreen enjoys everything family; long days at the beach with a good book; and anything Bruce.
SENIOR EDITOR & MOTION GRAPHICS DESIGNER
A graduate of The School of Visual Arts in NYC, Alex is an animator with expertise in motion graphics, logo and character animation, infographics, typography, and Quick Draw. She has worked with brands such as Google, Cirque du Soleil, and Kohl’s. She even did a lyric video for 98 degrees (yeah those guys.) Alex is currently planning her wedding and is already the momma of two shih-tzus.
Arthur is a proud CVP success story. He began as an intern and has risen through the ranks to become one of our top editors. A graduate of Fairleigh Dickenson University, he majored in Film with a concentration on editing. While he specializes in post-production, Arthur is well versed in all areas of our business. He works the cameras as well as the keyboards. When not editing or posting, you can find him taking apart computers, catching a punk band in Asbury Park, or skating (and yes, he wears his helmet!)
For more than 20 years, Jeff has been writing videos, websites, TV shows, commercials, and new media for many of the world’s largest companies, television networks, government agencies, and non-profit groups. In the corporate world, Jeff has worked on video, web, interactive, print, and trade show projects for Bristol-Myers Squibb, Sanofi, Novartis, Bayer, Eisai, Roche, Prudential, Bell Labs, Panasonic, AT&T, Canon, Deloitte, Coca-Cola, Johns Hopkins Medical School, Turner Engineering, and many other pharmaceutical, high-tech, and financial companies. His accomplishments also include being series producer and head writer on Greatest Inventions with Bill Nye for Discovery, for which he won an Emmy Award.
IT & OPERATIONS
Chris, a recent graduate of Monmouth University started at CVP as an intern while attending Communications High School. Chris’s experience ranges from accounting to IT to broadcast television. Today, he oversees many of the day-to-day operations including payroll, AP/AR, benefits and whatever else anyone may need.
Mike heads our consumer department, a division of CVP. Film, footage and VHS tapes enter his domain. DVDs emerge on the other side. Mike expects to graduate from Monmouth University in spring of 2016 with a degree in radio and television production. In the outside world, Mike is either at the movies or gaming with his friends.
MASCOT & GREETER
Spring, part lab, part collie, has been a member of the CVP team since her rescue adoption in 2011. With a wonderful spirit and non-stop wagging tail Spring loves to warmly welcome guests, vendors, and staff. If she’s not in the reception area or catching a quick nap in one of the edit suites, you will find Spring at one of the windows squirrel watching!