Raritan Bay Medical Center was searching for an edge in today’s competitive medical services consumer market. The challenge was how to educate area newcomers, re-educate life-long residents, and inform prospective clients about their surgical and technological advancements, and their comprehensive medical services.
The creative team at CVP came up with a progressive multimedia solution to deliver their message with an informative and eye-catching DVD package, which would be distributed to all area newcomers. Alongside the central marketing message, CVP was also able to showcase the hospital’s friendly atmosphere, employee commitment, and strong ties within the community.
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