The goal of this project was to create a visually pleasing, well polished, and informative television commercial that was unique and superior to the relatively formulaic local spots that have been airing for quite some time. The creative minds at CVP structured the commercial to highlight the many satisfied customers Collex has served by quoting their authentic testimonials and framing them in polaroid pictures.

The mood and visual rhythm of the spot was uplifting and positive, contrary to the unsettling realism of getting into a car accident and going through the process of the repair. The plan was to establish a visual style that would coincide with the website, lobby video, and 2 accompanying spots that CVP also produced. While the presentation relied on smooth motion graphic visuals, it was the sound design and music that would contribute another important addition to the relaxed mood of the spot.