The goal of this project was to create a visually pleasing, well polished, and informative television commercial that was different and better than local spots that the competition has been airing. The creative minds at CVP structured the commercial to highlight the many satisfied customers Collex has served by quoting their testimonials while framing them in polaroid pictures.
The tone and visual rhythm of the spot was uplifting and positive–just what customers need after suffering damage to their cars. The visual style of the commercial was matched to the website, lobby video, and two accompanying spots that CVP also produced. While the presentation relied on smooth motion graphic visuals, it was the sound design and music that added to the relaxed mood of the spot.
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