Raritan Bay Medical Center was searching for an edge in today's competitive medical services consumer market. The challenge: How to educate area newcomers, and re-educate life-long residents about the comprehensive medical services provided by Raritan Bay Medical Center?

Enter, CVP with a progressive, multimedia solution. Create an informative, eye-catching DVD that will be distributed to all area newcomers. Demonstrate to prospective clients, Raritan Bay's position on the vanguard of advanced medical services. Communicate the hospital's rich history as well as the new technological advancements now available to patients and the community.

The result was a 6 minute DVD, showcasing the hospitals' surgical and technical advancements all set within the hospital's friendly and helpful atmosphere. Employee commitment and the hospital's strong community ties were also a focus of the video.

http://www.rbmc.org