Welcome back. The CVP team is glad you are choosing to follow our tips on choosing the right video production company for your corporate, business, educational, training, meeting, live streaming event, or special occasion video project needs.
If however, you are still debating whether video marketing is right for you and your company, according to a recent article in “Online Media Daily,” videos posted on FaceBook alone had 59.8 million viewers in just the month of October, 2011. Additionally, this article also reports that 86.2% of U.S. internet users watched over 42 billion videos in October of this year. People are regularly watching videos, and if you want to keep up with them in your marketing campaigns, you would be wise to utilize this valuable tool.
In parts one through three we covered among other things, the importance of establishing a budget for your video project. After all, if you are in the market for an automobile, depending on your budget, you can either purchase a Lexus or a Yaris. They will both get you from point A to point B, they will just look and feel different when driving in them. That said, Custom Video Productions is notorious for producing high quality video for clients well within their budgets and deadlines.
Having a script, is also a crucial element to the production of your video, whether you write it, or you hire CVP’s Emmy award winning script writer to write it for you, it will set the tone for the video, and enable the shoot to be completed as efficiently as possible. When referring to a script, we are by no means implying that it is solely the word for word dialogue of a person or voice over in your video. The script is what outlines your video progression; it explains what type of shot is being captured at what point in the production, and what audio is to be heard, if any at that time.
Also in parts one through three we covered important logistical information such as the equipment list, the references and track records of the potential companies you are submitting inquiries to, and whether or not they are fully insured. Taking all of these things into consideration will be most beneficial and cost effective for you and your company.
By now it should be clear that Custom Video Productions, Inc. can provide all services you require to produce your video at the best possible quality and price, so contact us, and let’s get started. The CVP team is looking forward to hearing from you and learning more about your project!
O: (732) 936-1001 E: info@cvpnj.com
Custom Video Productions Inc. was recently hired by a large, name brand company to produce a video for an upcoming trade show. Prior to production, we asked them to complete our detailed questionnaire, which would provide our team with more insight on their video project. One of the questions on our questionnaire is, “Do you need CVP to prepare the script for your video?” Their response was, “No, we don’t need a script.” They explained that they would write their own script. Another question is, “Will you need a professional voice over or actor for your video?” Again, the response was, “No.”
The CVP team arrived bright and early at the shoot location on the scheduled shoot date only to find out there was no script to speak of, only some random questions provided to this group of employees by their corporate headquarters, who informed them only a few days prior, that they would be producing a video, and our team would be there on the scheduled date to shoot it.
Here we were, a film crew ready to “hit the ground running,” and yet there was nowhere to run. As the day progressed, we were feverishly whipping things together, and making things up as we went along. This was extremely frustrating and counterproductive. On top of that, when we asked who would do the voice over for their video, the response was, “Our secretary is going to do it.” When we asked what experience she had with recording voice over, we were told, “None, but she has a really great voice.” Now the pressure was on. The client was relying on the CVP team to produce a polished, professional, compelling, twenty-minute, tradeshow video presentation, without a script, the secretary doing the voice over without a script, and they needed it in one week.
After shooting into the night, a wide variety of different scenarios that would take place on any given day in their organization, with no organization whatsoever, it was clear to this client that they really needed a professional script writer to make sense of all the chaos. The CVP team came through. We provided the professionally written, video ready script, and we were also able to convince the client to allow us to provide a professional to record the voice over. But, all of this enlightenment came only after the fact that all of the footage had been shot.
As you might imagine, the editing process was a nightmare, and the deadline was fast approaching. The client was left with no choice but to come to our studio to tell us what went where, and sit with our editors through three, grueling rounds of revisions. Finally, we had a finished product.
All of this chaos could have been avoided by having a basic plan in place. Having an approved, professionally written, video-ready script prepared before the shoot date makes shooting a video extremely efficient, and much more cost effective. Had there been a script to begin with, the editing time, and costs accrued would have been significantly reduced.
This true scenario happens all too often. It is why it is important for businesses to understand the value, and the difference, between a professionally outlined, video-ready script, and a note sheet of random thoughts thrown on paper by someone who doesn’t have the time or the experience to write a script, and a voice over done by a professional, versus someone who has never done a voice over, but “has a really great voice.”
Welcome back again to the “Choosing a Video Production Company” series. In parts one and two, you were given the key elements to assist you in making an informed decision about hiring a production company that can provide you with the best possible video for your marketing video, advertising video, educational video, and or training video needs. At this point in the process, your decision making power is extremely critical. This is the budget allocation, cost negotiation stage. It is important to remember that cheaper does not always mean better. In fact, it usually doesn’t.
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Adding a video to your website increases your visibility and viewer interest. It personalizes what you do, and increases your credibility. You sell yourself before you sell your product. Having your current clientele endorse your products and services provides more of an impact than just saying so in print. Products and practices gain instant trustworthiness when they are demonstrated right before your very eyes. Video is a more convincing method of communication. As the saying goes, “I won’t believe it until I see it.” [read more]
Corporate Video Production
Welcome back! Here in part two of this five part series on business and corporate video production you will get more inside tips on choosing the right video production company for your video production needs.
Things to consider about a corporate video production company once they provide you with an estimate are: [read more]
Welcome to part one of a five part series on business and corporate video production. Before you can even begin your video project you will need to choose the right video production company.
The following criteria is what the Custom Video Productions (CVP) Team suggests you use to choose the right video production company for you: [read more]
