Digital marketing is like the Wild West–vast, untamed, a bit mysterious, and full of possibility. In a world where 65% of the global population has a Facebook account, many companies and business owners know that it’s necessary to invest time and energy into websites, social media, online advertising, and search engine optimization, but driving a successful digital marketing campaign is complicated and tricky.
Video: The Best of Digital Marketing
One thing is certain, though: videos are becoming increasingly important components in the digital marketing machine. They are, some argue, the most effective components. In a 2012 study of marketing methods, over 90% of respondents reported that they prefer to be marketed to with video.
Videos can be used by many different people for many different reasons, but their basic function remains the same: to tell a story, and in so doing, to move the audience to action, whether that is to purchase a product, seek out a service, or donate to a charity.
The Role of Video Production Companies
An experienced video production company helps business owners, companies, and individuals to create videos that become a vital piece of their digital marketing plan. While most people have technology in their back pocket that can record videos, that doesn’t mean that everyone should take the do-it-yourself approach to video production. After all, quality is an important factor in producing an effective video that impresses and engages its audience while building a credible and trustworthy reputation for its subject.
Everyone’s Doing It, But It’s Not Easy
Not everyone has the technological skills to operate video equipment, and not everyone is an expert at storytelling; at CVP, we take the time to get to know our clients and their audiences so that we can tell a story that is true to our client’s message and sure to move their viewers. At the end of the day, a video is only as great as its ability to call the audience to action.
If you need the help of a video production company, consider calling CVP or contacting us online today.