CVP Wins Gold Award for “Platinum” Performance

2008 Business Marketing Association (BMA-NJ) Impact Award “Metallix” Video’s Most Recent Accolade

Red Bank, New Jersey | May, 2008

CVP Inc.’s 2008 corporate marketing video produced for New Jersey-based Metallix Refining, Inc. recently garnered its second award. On April 29, the hard-hitting promotional piece received first place at the 2008 Business Marketing Association — New Jersey Impact Awards.Two months earlier, the video boasting brilliant footage of the refiner’s molten gold, silver and platinum garnered a Gold Addy® Award, from the Greater Lehigh Valley Advertising Association, Pennsylvania.

The 4-1/2 minute clip, available for viewing at www.metallixrefining.com, features vivid images of Metallix’ ISO certified facility in Greenville, North Carolina. Filmed using high-end green screen technology and set to a symphonic soundtrack, takes the viewer on the ultimate industrial thrill ride through Metallix’ operations, from safety procedures to purchasing policies.

The Metallix video’s awards are the latest in CVP’s string of accolades. CVP received the New Jersey Business Marketing Association 2005 Impact Award for Corporate Video Production for “Careers In Arboriculture,” produced for The Tree Fund. Three awards were received for CVP’s 2005 production for Raritan Bay Medical Center, designed to re-market the center’s two locations and promote its advanced technologies. Honors included The 4Ever Group’s Diamond Award for Artistic Achievement in corporate video production, and the Health Information Resource Center’s 2005 National Health Information Award and Videographer Award of Excellence in corporate video production.

“We’ve basically been collecting awards,” says Frank Farrell, President, CVP, Inc. “The honors are a great reward for CVP’s hard work, but more importantly, they are a tribute to CVP’s commitment to its employees and the greater Red Bank community.”

CVP’s award winning work extends far beyond New Jersey’s borders, however. Eric Leiner, CEO of Metallix Refining, Inc. hoped to use a local business to promote the company’s Greenville, North Carolina plant, and is pleased the resulting video has become an award-winning blockbuster.

“CVP showed me the quality work they had done on other products, then gave my project the time and effort – including spending five days filming at our North Carolina plant – it took to produce a perfect video. CVP’s auditioning process allowed me to choose the best talent, and the footage was amazing. CVP refused to deliver a product they themselves weren’t absolutely satisfied with.”

About Custom Video Productions, Inc.
Since 1978, Custom Video Productions (CVP), with President Frank Farrell at the helm, has produced innovative, informative corporate videos that communicate a distinct message with style. CVP’s state-of-the-art production facility in Red Bank, New Jersey employs a highly skilled, award winning creative staff experienced in all aspects of the multi-media production process, from concept development to precision camera work and editing. CVP creates each production to individual clients’ budgetary and creative needs to bring multi-media services within reach of every business, regardless of size.

Services include:
• Scriptwriting & Story Boarding
• Web Development
• Streaming Media
• Digital Business Cards
• DVD Authoring
• Flash presentations
• Graphic Design
• High Quality Media Duplication & Transfers
• Foreign Conversions – All Formats
• Professional Narration
• Music & Sound Effects Library

About ADDY® Awards
The ADDY® Awards are the world’s largest and possibly toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry. (Source: www.aaf.org)

About the Business Marketing Association
BMA boasts the oldest, largest and most prestigious business-to-business communications award programs, including the Pro-Comm Awards, W.A. Marsteller Award, G.D. Crain, Jr. Award and Agency of the Year Award. Several local BMA chapters sponsor advertising award competitions throughout the year. (Source: www.marketing.org).