CVP Films Client Testimonials for Eyeblaster

Red Bank, New Jersey | September 30, 2009

Working against the clock is never a desirable circumstance in the business world, yet that is the predicament CVP and Eyeblaster found themselves in earlier this month. Even with the full cooperation of all the parties involved (in all of the countries involved), would they be able to finish the project in time?

The answer, quite simply, is yes. Custom Video Productions, with over 25 years of experience in the video production field, found a way to film testimonials for Eyeblaster in five locations spread across four countries. And it was even done using the same camera, lighting, and background in all of the locations. By taking the same production package used in the New York shoot with him to Los Angeles, and then shipping it to London, England, Melbourne, Australia, and Dusseldorf, Germany, CVP’s owner Frank Farrell was able to make the final product look like it was all filmed at the same time and location. This takes a lot of planning, and a little bit of luck.

“I was half expecting never to see this stuff again,” Frank noted as he was gathering the production package up to ship overseas. Seeing it sitting on the company doorstep two weeks later, fresh off of the UPS truck, was a small piece of satisfaction for him. His plan had been executed. That was only one part of the plan though, and that plan started with Eyeblaster, one of the leading providers of digital advertising solutions. To get the ball rolling on the project, Eyeblaster approached Frank and CVP.

Eyeblaster contacted CVP with a need to film testimonials from some of their recent clients. It would be used to highlight clients’ satisfaction with Eyeblaster. They discovered CVP a few years back, and liked what they saw on CVP’s website enough to warrant speaking further with them. “We need a pro with a network,” they said, and Frank, with his combination of video expertise and worldwide contacts, was the man for the job.

From July 17, there was a constant stream of emails being sent back and forth to make sure every piece of this project was coming together. The production coordinator at CVP would regularly send emails out beyond midnight just to make sure everything was moving forward as planned. Filming began in New York on August 26, and then continued through a hectic 16-day period when the other locations were done. Aside from just getting the filming done, there were other concerns. Things like getting the camera through customs, and the language barrier in Germany all made for a more interesting experience.

Starting on September 11, when the final testimonial was shot in London, CVP had to receive the video back from the foreign countries, edit the video, which is all done in house, and get it back to Eyeblaster in time for the OMMA Global Conference on September 21. CVP was able to load the product onto their virtual server and let Eyeblaster view it remotely. This made the editing process much faster; as a representative did not have to travel down to see the work. There was no shortage of deadlines on this project, and much to the delight of CVP and Eyeblaster, they were all met. Production was wrapped on the project, and a final copy was sent to Eyeblaster with time to spare.

As a result, Eyeblaster has a testimonial reel that they can show at trade shows, to prospective clients, and on their website. CVP helped to make an informative, useful product under tight deadlines, thus expanding their library of videos designed to help build the image of their clients.