CVP Creates Cutting-Edge Marketing DVD for Raritan Bay Medical Center Area Customers

Red Bank, New Jersey | March 9, 2005

A hospital searches for an edge in today’s competitive medical services consumer market. The challenge: How to educate area newcomers and re-educate life-long residents about the comprehensive medical services provided by Raritan Bay Medical Center.

Enter, Custom Video Productions of Red Bank with a progressive, multimedia solution. Create an informative, eye-catching DVD that will be distributed to all area newcomers. Demonstrate to prospective clients, Raritan Bay’s position at the vanguard of advanced medical services. Communicate the hospital’s rich history as well as the new technological advancements now available to patients and the community.

For over 20 years Custom Video Productions (CVP), with President Frank Farrell at the helm, has been producing innovative, informative corporate videos that communicate a distinct message with style. CVP specializes in specifically tailored productions to suit the needs of their varied clientele. Farrell is involved in every project from start to finish. “I have a strong commitment to detail in every production,” says Farrell. “I strive to make the ordinary look extraordinary.” A very hands-on company owner, Farrell can be found shooting footage, logging hours in CVP’s editing suites, and attending production meetings along with the rest of the CVP team. Farrell can do it all. Farrell states, “We continually work within our clients’ budgets to create the best possible product for them.”

What goes into the making of a video such as the Raritan Bay piece? A production schedule comprised of over 135 hours, scripting and voice-over production, hours of editing, a custom edited soundtrack, and the final product is ready to show to hospital staff. After the creation of approximately 15,000 DVD’s for community distribution, this marketing weapon is ready for deployment.

From producing videos for corporate communications, including sales and marketing presentations, employee communication pieces and plant tours or product demos, to live event coverage, award videos, and safety tutorials, CVP has assisted many New Jersey-based corporations with their multimedia needs. The uses for video in the corporate world are as boundless as one’s imagination.

Another CVP client, CITYSAFE of Farmingdale, had a need to produce a comprehensive video detailing the uses, invulnerability, and practicality of its ModuleX Series Safe Rooms. CITYSAFE needed to demonstrate the safe room’s impenetrability, ease of on-site assembly, and unique expandability. As CITYSAFE has a worldwide client base, a DVD showcasing the company’s product became a vital tool in the company’s marketing and sales plan.

Further capitalizing on web technology, corporations rely more heavily on their websites to get information to their consumers, board members, distributors, and employees. Video production has found a place on websites in the form of streaming video. Garden State Veterinary Specialists (GSVS) used CVP’s video production services to create streaming video for their website, detailing the services provided by the specialty hospital, as well as showcasing the benefits of choosing to intern at the hospital. One video served two purposes, marketing services and recruiting. This video was then placed on GSVS’s website for viewing by consumers and prospective interns. Recently, that video was edited down to a 30 second commercial and is presently airing on cable TV.

CITYSAFE is entering into the production phase now and the final product will be ready for editing in a matter of days. GSVS is benefiting from their enhanced communications with consumers and potential employees via website and cable TV. Raritan Bay is ready to unveil their new DVD and bring to light all that the medical center has to offer the community. These are three very different corporations, in diverse fields, speaking to various consumer and potential employee bases. All three choosing to implement creative, multimedia video solutions to expand, strengthen and solidify their place in their respective markets.