If you’ve ever seen a nature documentary, you’ve probably seen time-lapse. In a matter of minutes or seconds, time-lapse video can show hours, days or months of footage in one smooth video. Picture clouds moving across the sky, or a brilliant orange sunset melting into the horizon.
Why Use Time-Lapse Video?
Of course, time lapse is a technique that’s useful for more than nature shots. We often use time-lapse to show a process. For example, we recently used time-lapse to show the construction of a building, the passage of time, and the value of teamwork throughout the process.
One beautiful by-product of using time-lapse to show a construction or building process is the breathtaking nature footage that we capture at the same time, such as the stars moving through the night sky above the tractors and gravel.
How do you think your target audience would rather learn about a process? By watching a time-lapse video or yawning their way through a PowerPoint presentation?
CVP’s Approach to Time-Lapse
At CVP, we own six waterproof time-lapse cameras that are solar powered and have very long battery lives. We can position these cameras and let them roll for an extended period of time without having to charge or change the batteries.
Once our time-lapse cameras are set up, they continually capture high-definition images. Since we have multiple cameras, we can capture scenes from multiple angles, which gives us more editing options.
Contrary to what some people may think, time-lapse footage isn’t ready to go as soon as the camera stops rolling. Once we’re done shooting, the raw images must be processed into a time-lapse movie by our editing experts, who weave all of the images together into one seamless piece. Time-lapse presents all sorts of tricky issues that we need to address, such as flickering and changes in lighting. It’s a lot more complicated than shooting an amateur video with an iPhone.
Want to show a process, start-to-finish, in one seamless video? Check out some examples of time-lapse videos we’ve created for our clients. Then contact us and we’ll help you determine if time-lapse is the best technique for telling your story.